Fact≠Assumption
Evidence before conclusions.
We distinguish facts, observations, client claims, assumptions, hypotheses, findings, and unknowns — and we label which is which.
U.S. Market Entry • Business Development
The problem you can state is rarely the problem you have.
MYRIAN works with international companies trying to reach a commercial goal in the United States. We find what is actually in the way, design the path around the evidence, and coordinate the people who carry it out.
U.S. Market Entry•
Buyer Development•
Commercial Brokerage•
Sales System Design
The Sounding
Every engagement starts
below the surface.
A sounding is how a ship measures what lies beneath a harbour before entering it. Pick the problem closest to yours and see what usually turns out to be underneath it.
What the client says
What the investigation often finds
Which of these it actually is — or whether it is something else entirely — is not something a website can tell you. That is what the diagnostic is for.
A lead-generation firm would have sold a list. An agency would have run ads. A sales agency would have started dialling. A freight forwarder would have quoted shipping.
Every one of those answers is competent. None of them asked why.
The MYRIAN method
We do not begin
by selling a solution.
The right answer to the wrong question is still the wrong solution. The method exists to separate assumptions from evidence before decisions get made.
- 01
Understand
Who are you, what changed, and what outcome are you actually trying to create?
- 02
Investigate
Operations, sales, communication, market, customers, pricing, logistics — whatever the evidence requires.
- 03
Diagnose
Test hypotheses, challenge assumptions, and identify the barrier most likely preventing progress.
- 04
Design
Prioritise what should change and build a solution path around the actual business.
- 05
Execute
Implement what is within scope and coordinate trusted specialists when it is not.
- 06
Measure
Track outcomes, learn from the result, and return to the why when the evidence changes.
How we think
Correlation≠Cause
Patterns are clues, not answers.
We test alternative explanations and actively look for evidence that would prove our own hypothesis wrong.
System›Blame
We investigate the system first.
When performance breaks down, we ask whether the person failed the system or the system failed the person.
How an engagement begins
Free to qualify.
Paid to investigate.
Clear about which is which.
The boundary is deliberate. It protects you from paying for a conversation, and it protects us from giving away the work.
- 01
Qualification call
A short, no-cost conversation about fit, urgency, and whether there is a problem we are equipped to investigate. Sometimes the answer is no.
- 02
Paid diagnostic
Research, document review, market and competitor analysis, interviews, data work. Nothing starts before the engagement does.
- 03
Solution architecture
What should change, in what order, which parts MYRIAN can carry, which need outside specialists, and what each is likely to cost and take.
- 04
Execution or coordination
Run it internally, hand it to us, or have us organise the right specialists around it. Priced on its own, once the shape is known.
Who we work with
Sector-agnostic.
Selective about how we work.
What matters is not the industry, but whether there is a real objective, legal and ethical activity, openness to evidence, and mutual commitment to solving the problem.
- Truth before revenue
- Respect before partnership
- Understanding before solutions
- Evidence before conclusions
- Shared responsibility
- Long-term trust before short-term wins
We cannot promise every outcome — too much of it sits outside anyone’s control. We can promise that we will tell you the truth, show the reasoning behind every conclusion, and stay engaged in finding the right path forward.
Qualification call
Tell us what is not working —
or what you are trying to build.
The first call is about fit and clarity. We will not pretend to diagnose your business before we understand it.
Prefer email?
aylin@myrianusa.com